Flashing marquee lights. Buttery popcorn. Colossal screen. The historic Paramount Theatre is where movies were meant to be seen. Designing a fresh look every year for the annual series was a fun and difficult challenge. This one was the first year back in person post-Covid, and I aimed to bring a fun, lively, and nostalgic feel to the branding, inspired by 1960s film posters and typography. I applied the branding to web, email, and social media marketing, as well as on merchandise, window clings, and a limited edition poster.
