This Special Olympics Texas "negative to positive" campaign was born when I found an image of the word "IMPOSSIBLE" with the "IM" crossed out. I knew immediately that I could expand this idea to convey the spirit of Special Olympics Texas' mission. The campaign has been used for greeting cards, social media, posters, email marketing, and merchandise. The red spot color on black and white emphasizes the Special Olympics Texas logo mark and the act of changing the word.
