Client: Special Olympics Texas
Project: Summer Games Branding
Summer Games is the largest annual Special Olympics Texas state competition. 2014 was a hallmark year: the 45th anniversary Games, featuring more than 3,000 athletes competing in track & field, basketball, cycling, gymnastics, soccer and tennis. Athletes train for 12 weeks in their sport, and compete at local and area levels prior to state. The branding serves many purposes: fundraising, coach or volunteer informational material, promotional marketing, and one of my favorites: souvenir merchandise sold at Games.