Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge Special Olympics Texas negative to positive word campaign by Kara Fuhlbrugge

Client: Special Olympics Texas
Project: Marketing Campaign

This series was born when I found an image of the word "IMPOSSIBLE" with the "IM" crossed out. I knew immediately that I could expand this idea to convey the spirit of Special Olympics Texas' mission. The campaign has been used for social media, posters, awards and merchandise (greeting cards and t-shirts). The red spot color on black and white emphasizes the Special Olympics Texas logo mark and the act of changing the word. Some of the photos were taken by me.