Client: Special Olympics Texas
Project: Marketing Campaign
This series was born when I found an image of the word "IMPOSSIBLE" with the "IM" crossed out. I knew immediately that I could expand this idea to convey the spirit of Special Olympics Texas' mission. The campaign has been used for social media, posters, awards and merchandise (greeting cards and t-shirts). The red spot color on black and white emphasizes the Special Olympics Texas logo mark and the act of changing the word. Some of the photos were taken by me.