Ice sculpture by Full Spectrum Ice Sculptures
Client: Special Olympics Texas
Project: Polar Plunge Branding
Polar Plunge is a national fundraising event for Special Olympics, but in Texas, it's just not that polar. No one has more state pride than Texas, so with that in mind, I created tongue-in-cheek armadillo branding to increase Texans' investment in their local events. I emphasized fun and whimsy aimed at a younger demographic and used texture and color to inject cold.