Special Olympics Texas Polar Plunge poster by Kara Fuhlbrugge Special Olympics Texas Polar Plunge brochure by Kara Fuhlbrugge Special Olympics Texas Polar Plunge brochure by Kara Fuhlbrugge Special Olympics Texas Polar Plunge Website by Kara Fuhlbrugge Special Olympics Texas Polar Plunge brochure by Kara Fuhlbrugge Special Olympics Texas Polar Plunge brochure by Kara Fuhlbrugge

Ice sculpture by Full Spectrum Ice Sculptures

Client: Special Olympics Texas
Project: Polar Plunge Branding

Polar Plunge is a national fundraising event for Special Olympics, but in Texas, it's just not that polar. No one has more state pride than Texas, so with that in mind, I created tongue-in-cheek armadillo branding to increase Texans' investment in their local events. I emphasized fun and whimsy aimed at a younger demographic and used texture and color to inject cold.