I had a lot of fun with the Mom & Pops logo design process. First, I asked my client questions about their business, customers and competition. I researched ideas and sketched concepts (a compilation of my favorites are shown here). I proposed my top 3 ideas to the client. The clients loved Concept 3. We worked through the details and shapes until every shape within the pop represented the product. I delivered a branding style guide and a final logo package with all file formats and color variations needed.