Client: Seiko Instruments USA
Project: Create Your Own Watches

The Go Girlie Create Your Own Watch program is a line of mix-and-match watch cases, straps and carrying pouches for little girls. The cases and straps feature trendy graphics, cute phrases, iridescent plastic, faux leather, glitter and fabrics. I developed the concept from scratch based on trend research, consumer products, cost and my knowledge of watch production.