Create Your Own watch product designs by Kara Fuhlbrugge Create Your Own watch product designs by Kara Fuhlbrugge Create Your Own watch product designs by Kara Fuhlbrugge Create Your Own watch product designs by Kara Fuhlbrugge Create Your Own watch product designs by Kara Fuhlbrugge

Client: Seiko Instruments USA
Project: Create Your Own Watches

The Go Girlie Create Your Own Watch program is a line of mix-and-match watch cases, straps and carrying pouches for little girls. The cases and straps feature trendy graphics, cute phrases, iridescent plastic, faux leather, glitter and fabrics. I developed the concept from scratch based on trend research, consumer products, cost and my knowledge of watch production.