Client: College Forward
Project: Non-Event Fundraising Invitation
College Forward is an Austin-based nonprofit organization that supports economically disadvantaged students by helping them go to college and achieve a degree. I designed this invitation for their non-event fundraiser, an event that raised money but didn't physically exist. The idea was to save time and money on the cost of putting on an event; 100% of donations go to the organization instead. I came up with the concept of using a penguin because College Forward had held black tie gala fundraisers in the past, and a penguin naturally looks like he is ready to attend a black tie event.