Cloverbud Photography is a great example of my ideal design process. First, I asked my client questions about her business, customers and competition. I researched ideas and sketched concepts (a compilation of my favorites are shown here). I proposed my top 4 concepts to the client, recommending Concept 1 as the strongest. However, she reacted strongly and positively to Concept 2, stating that it "just says me, and my way of thinking." I was happy to go with the concept that felt like "the one" to the client.